My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services) // Have you ever marketed your company and just found that everything you're doing isn't working? Today I'm going to share with you my marketing planning process, six steps to marketing any company.
RESOURCES & LINKS:
My (Daring) 5 Year Business Plan For The Neil Patel Brand (video): https://youtu.be/IXb_b9JbmkA
Just because you market something in a specific way that someone else teaches you, doesn't mean it's going to work. You need a plan.
The first thing you need to do, is to define your goals.
Do you want more traffic for brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to get more e-commerce sales?
You got to define your goals, because if you don't define your goals, you're not going to know exactly what you need to take in order to achieve them.
The second thing you need to do is understand your customer.
I'm not talking about, hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that. That's just on the surface level.
I'm talking about really understand your customer.
Because once you understand that, you can leverage that to make sure that they choose you. And the way you understand your customers is you talk to them.
It's not just about looking at analytics like Google Analytics. It's about surveying them, do tools like SurveyMonkey. It's about picking up the phone, dialing them, talking to them, getting feedback, showing them your website, showing them your product, showing them your marketing messages.
If you truly understand your customers, you can figure out what makes them tick, and then from there, you'll boost your sales, traffics, and leads.
The third step you need to do is assess key strengths.
Just because marketing has all these different channels, doesn't mean that you should focus on all of them at once.
Yes, eventually, you want to take an omnichannel approach, which is leveraging all the different marketing channels, but at the beginning, you need to assess your key strengths, and then leverage those first.
Step four, pick one marketing channel.
You already assessed your key strengths. Now it's time to go with one channel. You may have five strengths, you may have one strength.
You want super laser focus, because when you tackle one channel first, and you do really well with it, you're much more likely to get results.
Now, it's time for you to do competitive research, look at your competitors, what's working for them?
Once you figure out what's working for them, you can then get a good understanding of what you should replicate and what you should avoid.
The last thing you want to do is do the opposite of what your competitors are doing. Especially when they're already established and making money.
So what I want you to do is head over to Ubersuggest, put in a URL of your competitors. You'll see a report, it shows either traffic, shows you their top pages.
When you click on top pages, you can see things like their most popular pages, how many links they have, how many social shares each of these pages have, what keywords they're ranking for.
This will all give you ideas on what you should be focusing on and what you shouldn't be.
Step six, this last but not least, define how you're going to make money.
Even though you're attracting people to your site, it doesn't mean that they're just going to raise their hand and be like, hey Neil, let me throw some money at you.
But the thing is, getting traffic is only half the battle. You got to convert those people.
You need to figure out how you're going to make money.
And I wish there was a generic blank answer, but it's different for every single business. But once you have that, you can then come up with ways to figure out how to maximize the conversion and drive people down that path.
Whether it's through tools like HelloBar that helps you collect emails. Or whether it's tools like Subscribers, that helps people get back to your site, and you can push them to, let's say, your Amazon pages.
Or whether it's through things like Crazyegg, where you can run AB testing.
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